Everyone in SEO community knows and understand the importance of great content in order to achieve high rankings. Blogs are a best place to let the creative juices flow and convey your thoughts using large amount of decent content. When you are using a WordPress blog there are a few tips that might come handy if you want to boost up your blog. Read about them in detail here:
- Beware of duplicate content
Do not scatter your SEO effort; be careful not to reference the same item under multiple URLs. To do this:
- Choose to register your site with or without www in Google Webmaster Tools.
- Indicate each page’s URL to prevent it being referenced without parameters.
- For WordPress, this option is available with the plug-in “All In One SEO”.
- Optimize the content for SEO
Optimize the content of your blog for search engines, using keywords in your articles and highlighting them. To do this, insert them into titles using the appropriate HTML tags <h1></ h1>, <h2></ h2>etc and put them in bold text using HTML tags <strong></ strong>.If some of the content has to do with another one of your articles, transform keywords related to this article into hyperlinks. When you insert an image, use the alt tag to describe the image by inserting keywords.
- Comments and trackbacks
Leave comments on other blogs indicating the URL of your blog, this will gain you a few visits. People will find out about your blog, and it will be good for your blogs SEO, so long as the site on which you post a comment does not use the no-follow attribute. To find out, you can take a look at the source code.To do this faster, you may use the plug-in Search Status from Firefox that allows you to highlight the links with a no-follow attribute. To manage no-follow attributes on the comments of your own blog, there are many plug-ins for WordPress. Try “Comment Link Manager”, because it allows you to remove the no-follow names of the authors. When citing articles from other blogs, make sure you send trackbacks (or trackbacks).
- Cut down an RSS
If your articles publish in full, in your RSS feeds, there is a good chance that your subscribers may read it in full in their aggregator. This means traffic is lost to you. Just keep the link in your RSS feed, and a summary of this week’s blog. Do not give the article in full or a sample/excerpt.
- Make a sitemap
Create a sitemap to tell Google which pages are important, and which should not be omitted. If you choose not to reference a category then omitting it from a sitemap may help. Do remember however that Google is good at indexing WordPress blogs on its own.
- URL rewriting
Make sure the URL of your articles is rewritten to include the keywords that you have chosen. If your blog is powered by WordPress, visit your admin, Settings / Permalinks and choose “date and title”, “month and security” or “custom structure” specifying “/% postname%” for example.
- Meta tags
Optimize the title tag and description tag of your home page, and each of your articles, by inserting tags. To access WordPress you can install the plug-in All-In-One-SEO.
- Post often and relay articles
Relaying your articles on Digg, Stumbleupon, OverBlog, Facebook, Twitter, etc, will allow you to make your blog known. It will also help you to create inbound links and bring you traffic. If your articles like the Digg, users will vote for them and improve your visibility. Do not hesitate to ask your friends to vote for you in the beginning, to help you get started.You can become “friends” with other bloggers on these and Digg will weave links into your SM, which will provide some regular votes. Digg can bring a lot of traffic but it only lasts a short time. There is no secret–what is most important and needed in order to attract visitors is to provide original content, interesting articles, and post often.
- Related Articles
Make a list of items related to your post the end of each of your articles to encourage your readers to read a second article on your blog and increase the number of page views, increase the time spent on the site and reduce bounce rates. These indicators are considered by Google to determine the relevancy of a search result. There are many WordPress plug-ins which automatically add a list of related items.
- Subscribing to RSS feed
Highlight your blog with a link to subscribe to your RSS feed. When a visitor commented one of your articles, you can send a page that indicates that the comment has been saved, and invites them to subscribe to your RSS feed. If your WordPress does not have this function, it can be found online.
All in all it’s great that you have a gift of creative writing and you know a thing or two about good copy writing. It wouldn’t hurt to toss in a few SEO techniques as well to reap the benefits of a great copy+SEO combination. Write good content and then use proper means to promote it. Make sure that good content reaches to the eyes of the targeted readers.
If you have any more ideas that can help a wordpress blog get better rankings add in comments. Early birds will get a good chance of a bigger reply
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