Social media platforms have become giants in the world of marketing but there is a fine line between letting people know about your products and services and spamming. With different rules and regulations applying to each platform, it can be difficult to know exacty what does and what does not constitute social spam.
Use these tips to help you to avoid being a spammer, no matter which social media site you’re marketing through!
1. Reverse Roles
Take a minute to put yourself into the shoes of those you’re advertising to: what would be effective if you were marketing to yourself? If you’ve deleted every direct message you’ve ever received on Twitter, what makes you think that your potential audience won’t do the same?
2. Everything in Moderation
As a wise man once said: too much of anything is a bad thing. This rings true in many areas of life and social marketing is no exception! Limit the amount of self-promotion and open marketing you do with the understanding that simply flooding people with offers and information will not turn them into visitors and customers.
3. Opt in, Opt Out
Give your social following a choice in the materials they receive from you and always take a request to no longer receive it seriously. One of the main differences between viable social marketing techniques and raw spam is the ability for the receiver to choose what exactly they receive and this entails only sending marketing material to those who ask for it.
When was the last time you made a purchase via a piece of social spam? If the answer is “never” than you need to apply that to your own marketing techniques.
About Shivbhadra Gohil
Very passionate and dedicated about my work. I am one of those fortunate blokes who get to work on the things they love. I love SEO to the core. If you keep really really quiet you can hear my heart beats calling out.. SEO.. SEO.. SEO... Lol..Jokes aside. I would love to learn everything there is to learn about it and am happy to help out anyone who needs my help to get started.
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