Have you ever tried guest blogging as a search engine optimization strategy before? If you haven’t, then you definitely need to start working on your first guest blog post now. Guest blogging is a really good way to expose your website or blog to your prospective target audience. It offers linking benefits and ensures good traffic flow to your site, thereby increasing your chances of obtaining a high page rank. However, the process of submitting guest blogs is not as simple as you think. You need to develop an effective strategy that will allow you to get good and substantial links to your site. You can’t just write a blog post, submit it to a website and expect to get high rankings in a few months time. Here are some tips on how to do guest blogging:
- Decide on your official specialization or expertise. Before you look for guest blog openings, you need to define your niche or specialization first. This way, it will be easy for you to search for and refine guest blog postings. There is also a great chance that you will produce credible and useful posts because you have an extensive knowledge about the topics you’re working on.
- Submit posts on existing sites. Because of the updates that the leading search engine Google made, lots of once high ranking blogs and websites have been penalized and completely banned in the online world. So before you propose a guest blog submission on any website, check if it is still active in Google. Type in, “site:” then key in the domain name of your desired website on Google’s search bar. For example, type “site:thisismyblog.com” then press enter. If the first search result shows the url the you typed, then the site is still active. If not, then you better choose another website because that particular site is penalized by Google already.
- Post guest blogs on high ranking sites. Submitting guest blogs on high ranking sites will surely increase your chances of getting good back links. So after you have verified the site’s existence, you need to check if it has a high page rank or not. Use www.opensiteexplorer.com to check basic information about the site like page authority, domain authority, linking root domains, etc. If the site has a page rank or authority of 5 or more, then it is a good site to post guest blogs in.
- Write substantial and trustworthy posts. When writing guest blogs, make sure you produce credible content that can be used as reliable reference by your target audience. Present timely, useful, and practical information which your readers will benefit from. Don’t just whip up something general. Make sure to write focused and extensive material that is worthy if being shared and promoted to everyone.
Yes, guest blogging can be largely beneficial for the optimization of any official blog or website. If you decide to use it for your site, make sure to follow the necessary steps to ensure that your guest blogging efforts will yield positive results. Do you think you can execute the procedure suggested above?
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Samantha Cruz is a writer for Promopeddler.com who specializes in writing about advertising merchandise loves to read novels and classic stories. This dark chocolate lover has plans of putting up a desserts and chocolate shop and selling best buy promotional products. She spends most of her free time outdoors with her friends and family. She also does freelance blogging.
About Shivbhadra Gohil
Very passionate and dedicated about my work. I am one of those fortunate blokes who get to work on the things they love. I love SEO to the core. If you keep really really quiet you can hear my heart beats calling out.. SEO.. SEO.. SEO... Lol..Jokes aside. I would love to learn everything there is to learn about it and am happy to help out anyone who needs my help to get started.
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