When taking on any SEO related project most in the field will concede that it is much easier to start with an established domain, rather than build a site’s authority from the ground up. With no domain age or existing link profiles in place, not to mention what will typically be a lacking social media presence and a lacking amount of search activity depending on the domain name. Given the recent revelations with Google’s Penguin and Panda updates this is now more difficult than ever to do quickly. However, as most SEO’s are aware, you do not get to choose the condition of the website brought before you. Thus this article details a quick way to begin garnering all of the items listed above that lead to business success on the internet.
Preferred Site Design
With the lack of off-page items a new site has, site structure is more important than ever. Canonical URLs, keyword page extensions and SEO friendly content should be fully incorporated. While this should be a part of every SEO process it takes on added importance in these situations as much of your early gains and site conversions will be determined by how well these on-page factors perform. Since these factors Both in the eyes of search engines as well as consumers on the website.
Get on the Map(s)
The next step is to take advantage of the map services offered by Google, Bing, Yahoo and soon, Apple. Currently, it is a free process to apply for inclusion on all of these map items. By having your new business included you can circumvent the organic rankings and put yourself at the top of the SERPs for local driven searches. This is an invaluable way to quickly gain exposure, web traffic, and brand awareness. Furthermore, by increasing your exposure in this manner aids the site in gaining links through other web users who discovered the web site through search engine maps. In addition to this with the rapid growth of mobile technology users, this is a great way to draw in traffic through local mapping apps as well.
Expanding your Network
Now that you are bringing in some search traffic from search engine maps, the next step is to create social media profiles to retain and interact with that traffic after their visit. Creating a Facebook business page, a Twitter account, and even a Linkedin account are all ways to both give your site some much need link juice, establish legitimacy for organic rankings, and keep a controlled channel of communication between your potential customers. The branding and customer service that are possible through these channels give it enough value to a business that they should exist without taking into consideration the inbound links a company can create for itself by doing this.
Now that those channels have been established, it is best to turn your attention towards popular websites people use to find new businesses. Sites like Yelp!, Manta, and Angieslist are all great places to let your business be discovered. Also, as most of these implore users to give reviews, it presents another chance for a business to engage it’s client base. Performing thoughtful customer service through these channels is a great way to demonstrate you take client complaints seriously. Plus profiles on most of these websites provide you with a decent inbound link from a site with a high root domain authority. There is a host of these sites that are also niche specific, a technology start up would be eligible for a site like CrunchBase, while a restauranteur would be wise to look into UrbanSpoon.
Emulate your Competition
By now you should have web traffic through the map sections for local searches and several channels for being both found and communicating with clients. Now the next quick step to finish the foundation is to look through the link profiles of some of the top competitors for their best links. By searching for domain mentions and extracting the ones not associated with the root domain of your competitor, you can usually rustle up some pretty good, relevant links.
These steps are the best way to help a brand new domain get off the ground. It is never going to be easy to bring a brand new domain of the ground and compete under monetized phrases immediately. By taking these steps though, one can begin to compete in organic rankings while still drawing in new, relevant traffic.
Thomas Farley is a Internet Marketer with 6 years of experience. He is currently living the scenario listed above for a local dumpster rental site. You can follow him on twitter @nerf_mittens if you dare.
About Shivbhadra Gohil
Very passionate and dedicated about my work. I am one of those fortunate blokes who get to work on the things they love. I love SEO to the core. If you keep really really quiet you can hear my heart beats calling out.. SEO.. SEO.. SEO... Lol..Jokes aside. I would love to learn everything there is to learn about it and am happy to help out anyone who needs my help to get started.
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