Search engine optimization is important in ensuring that a website generates significant traffic. Keeping track of traffic that your website generates is vital and provides a picture of the website’s performance. There are tools that are used to view different website statistics and consequently enable the stakeholders to make informed decisions. Google Analytics is one such tool and the following are some of its most powerful and advanced features.
The first feature is referred to as dashboards. With this particular feature, it is possible to view a great deal of information about your website. In the case of a company website, each department can view a dashboard which contains the information that is relevant to it. The current version of Google Analytics enables one to create as many as twenty dashboards and customize them as necessary. Typical information or statistics that can be viewed on the dashboards includes the number of page visits, the medium from which the website was accessed and the bounce rate.
Site speed reporting is also another advanced feature which Google Analytics provides. Basically, websites can either load fast or slowly; slow websites are not exactly liked by web users because obviously, no one likes waiting. The speed reporting feature enables you to view the speed with which your web pages load; with this information, you can take the necessary actions to ensure that visitors do not have to wait too long for a page to load and hence increasing your traffic.
Google Analytics also features analytics intelligence which is quite advanced. With this feature you can view different alerts in relation to your website. These alerts or events can either be viewed generally, for a particular day, week or month. With each alert, you can go even further to get more detailed information of the same.
Another feature which is very useful is the map overlay; through this feature, Google Analytics enables you to have a very clear picture of where exactly your visitors are coming from. This means that you will be able to see traffic from various regions and countries of the world.
This statistic will be presented to you in a map; just as the name suggests and you can clearly see where you need to improve. It is an undisputable fact that pretty much everyone on the planet is going the mobile way. In the next few years the mobile platform will be the most preferred mode of accessing the web. Google Analytics is very helpful in this aspect since it enables you to see who is visiting your website from a mobile device. What is even better with this feature is that you can get device specific information regarding the various mobile devices used. This is a very useful feature indeed.
Google Analytics offers a wide range of other useful features. The ones mentioned above are some of the most advanced and powerful ones around. Google Analytics enables you to come up with an effective SEO policy for your website and consequently business.
About Shivbhadra Gohil
Very passionate and dedicated about my work. I am one of those fortunate blokes who get to work on the things they love. I love SEO to the core. If you keep really really quiet you can hear my heart beats calling out.. SEO.. SEO.. SEO... Lol..Jokes aside. I would love to learn everything there is to learn about it and am happy to help out anyone who needs my help to get started.
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