A back linking technique that is often not used or mentioned in the SEO world is software directories. A software directory is similar to a web directory in a lot of ways. The software directory’s purpose is to be a resource where you can easily find software for whatever you are looking for.
A lot of people are probably thinking that developing software to submit to software directories is quite difficult and costs a lot of money. Well you can actually do this all for free and the time you will spend doing it will be pretty reasonable. The first thing you have to do is develop the software. If you already have a piece of software you have developed then go ahead and submit that. The software does have to be a desktop based software and can’t be web based.
For developing the software the first step is to create a PowerPoint presentation that is relevant to whatever website you are going to be using for the backlinks. The next step is to save that file by going to:
- Package for CD.
After you have done that follow the directions for packaging it as a CD.
Now you will want to create an executable file by using iexpress. Iexpress is something that comes with all Windows operating systems by default. You will want to follow the prompt and once you are done, you will have an executable file of your software.
In this step you will be creating the PAD file you need for the software. I recommend you download this tool which will help you create a PAD file. You will not need the final two sections within the PADGen software which are Affiliates and ASP.
You will now need to get these files online by uploading the following files below to your website.
- Your executable file of the software.
- The PAD file that you created with PADGen.
- A screenshot or boxshot of the software.
- An icon file (32×32 GIF or png).
Now you are done with the software and have the necessary files online which you are now going to submit to the software directories.
For submitting your software to the software directories you have two options. The first option you have is to submit your software manually to the software directories you choose. If you are going to submit your software manually keep in mind that it will take a lot more time than the other option. Here are several lists of software directories that will help you if you are going to submit your software manually.
The second option you have is to fill in the necessary information within the software and the software will semi automate the process. You will still have to keep an eye on it because you will have to still do part of the submission process. The software we recommend using for this process is RoboSoft. A list of software directories is integrated within the software, so you don’t have to worry about importing a list of software directories.
The nice things about software directory backlinks are that they are high quality back links, most likely your competitors aren’t using them, the time it takes to do it is reasonable, and the anchor text most often is going to be your URL or company name. The nice thing about the anchor text being that is it will help your website from getting penalized by the Google Penguin Update because Google wants to see a larger percentage of your back links being your URL and brand name.
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